The portion-sized bottle
Emil Underberg – the inventor of the portion-sized bottle
In the 1940s Emil Underberg, grandson of the company founder had the novel idea of offering Underberg only in the portion-sized bottle. His intention was not only to underline and safeguard the originality of his product but also to ensure that consumers were always offered exactly the right quantity. The resulting success confirmed the brilliance of his idea: Underberg – the portion of well-being.
Inventor of the portion-sized bottle